The future of mobile? Finally, it’s business-oriented too

by Matteo Morini on 10/13/2015


Gartner Webinar Presentation, The Mobile App Scenario, Richard M Marshall, PhD, September 9, 2015

This graph is interesting, isn’t it? I promise that 20 lines from here, it will be even more so.

At the beginning of September, there was a Gartner webinar held by Richard Marshall, one of their top experts in the mobile sector, which I found it so interesting that wanted to share it with all of you.

Personally, this graphic was very useful to me because it helped me reconcile two trends that I initially thought to be conflicting: on the one hand, the market trends that represent mobile development undergoing rapid growth, and on the other hand the impression we have from talking with you that interest is dropping in this type of development. In fact, compared to a few years ago, today when I ask what clients think of mobile, often the answer I get is, “There’s a lot of talk about mobile, but there are very few of these projects – they’re small, and the margins are low. Today developing mobile is more a question of marketing.”

Obviously, I went looking for some answers, but none of them seemed reasonable to me. Could it be that this trend doesn’t hold true in Italy? But nearly everyone has a smartphone these days. Maybe in Italy the trend will emerge more slowly? But the advent of mobile here is in step with other countries.

I found the simple but very reasonable answer in this slide: while the market for Business-to-Consumer applications has undergone rapid expansion, in the business arena, mobile application development is in its infancy. Not only that, I believe this graphic also helps us understand the scope of the acceleration that we will see over the next three years in the sector.

If we look at the graphic, business applications in 2015 are principally product-applications aimed primarily at personal organization such as calendars, email, Salesforce, LinkedIn, and file management applications like Dropbox. We can see how in 2015 there are still very few companies that have ventured into using a custom application to propel their business forward.

You’ll also notice that by 2018 the demand for custom applications requested by companies will be at least five times higher than it is now! And that’s to say nothing of companies that will ask for not just one, but an entire portfolio of mobile applications for their various company departments, such as sales, customer support, and so on.

This means that we have to start now if we want to be ready and make sure we don’t miss out on this enormous opportunity.

I’d like to know what you think about the issue, so I’ll leave you with this question:

What is the relationship between your business and mobile development?

  •    We already have an offer in mobile
  •    We are investing in this area now
  •    I'd like to invest, but the resources aren't there
  •    For the moment we don't want to invest in this area
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1 Ted Giles 10/13/2015 at 7:50 PM

I may have commented on this previously, but my thesis covered future development of interactive gaming and information.
My problem with mobile apps is that they are too “fiddly” and the screens are too small.
The quest for information will go the route of Hal in 2001. You ask and you get answers.
Example verbal dialog with the cloud. “This is Ted Giles”. “Create database to manage music”. “Add music lists from Ted Giles Tablet”.
“Play Queen Rocks to earpiece.”
It will happen, people.
Google are a way into this and InDe has voice recognition I believe.

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