Seesawing numbers

by Andrea Maioli on 12/11/2012

Every six months it’s my job to check the pulse of the smartphone and tablet market in an attempt to predict where future trends will lead.

This time it was more difficult than usual. There is too much information and the interpretations are contradictory. At the end of this post I’ll give you a few interesting links so you can see what I mean.

In terms of market share, Android has long surpassed iOS in terms of smartphones, and it looks like in the beginning of 2013 the same thing is going to happen with tablets too. On the other hand, a lot of people are seeing this as a Pyrrhic victory, because Apple is winning big in both profits and platform. As far as Microsoft is concerned, early data seem to say it’s not really there yet. It’s true, it’s too early to judge; but I was hoping for some small signs of life by now.

At this point, it’s time to take stock and use the data we’ve got to adjust the short-term strategy that will guide us in developing the mobile area of Instant Developer. I can tell you this:

1) iOS devices are still our benchmark. The latest iteration of iPhone 5 and iPad 4 make them top of the line from a technical point of view, including the hybrid apps that can be developed with Instant Developer.

2) Android tastes sweet and sour: in terms of hybrid apps, the platform still needs to mature, but the expansion and unstoppable spread of the little droid is very promising in the medium term. Currently our support for Android remains consistent, but in 2013 we expect a jump in quality for this platform.

3) With regard to Microsoft, even if the data aren’t encouraging, I’m still a believer: mobile is too important of a challenge to be left behind. That’s why we’re going the extra mile, and why we decided to support the development of hybrid apps for this platform as well as soon as possible. We now know for sure that version 12, coming out in March 2013, will contain this exciting option.

What do you think? Do you agree with this line of thinking or is your experience different? Thanks to everyone who has given us input on this issue so far.

Interesting links
why-the-apple-vs-android-comparison-is-a-piece-of-nonsense
why-androids-market-share-is-no-threat-to-apples-ios-platform
apple-maintains-lead-in-tablets-but-market-share-down
apple-holds-lead-in-tablets-but-market-share-dented-by-android-rivals

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