How to (re)make the website in 3 steps

by Stefano Dughiero on 10/28/2014

Today I have the pleasure of using this space – which we dedicate to talking with you about Instant Developer and technology – for something we consider to be a very important event: the arrival of our new website.

I want to tell you how we got here and why we made certain choices, in a process inspired by the idea of delivering benefits not just for ourselves, but also for everyone who has already chosen or will choose Instant Developer.

Pro Gamma is an Italian company that feels that expanding beyond its own borders is one of its primary objectives. This is one of the reasons we decided to build ourselves a new home, and we decided to do it with an international scope. So, we turned to web design and technology marketing professionals based in London, a strategically important city in global IT, in direct contact with the latest updates on the evolution and trends in our industry.

But this first step is just the foundation to get us started off on the right foot.

The second crucial step was deciding to make a space for our customers where they can tell their stories. Because we can only truly convey the real value of Instant Developer to people who haven’t chosen us yet, or even to people who still wonder if they’ve made the right choice, by presenting the successes of our customers.

I invite you to read all these stories, because many of them describe the three main advantages you get from using Instant Developer instead of traditional development tools, and they’re backed up with facts:

  • The reduction in TCO – total cost of ownership – for software projects.
  • The increase in how swiftly solutions get to market, a crucial requirement for staying one step ahead of the competition.
  • The creation of projects that would not otherwise be possible to execute due to a lack of money, time, adequate resources, know-how, or the right tools, resulting in losing the job or the client.

The customers sharing their stories with you are all Italian, but from this point of view Instant Developer is already international. Just look at how steadily our forum in English is growing and how lively it has become. Supporting and facilitating the development of this Community is one of the reasons why we’ve dreamed up a completely new offering for you. We’re convinced that the larger this Community is, including internationally, the greater the advantages will be for people working with Instant Developer.

 

The third step, and an essential reason for creating the new website, was working on the message, once again with a very precise goal in our sights: to convey the value of Instant Developer by describing why you should choose it over other tools on the same market:

  • Because we offer our clients a full range of training and support options.
  • Because extremely quickly you can truly handle any level of complexity, without needing to turn to other, outside tools.
  • Because yes, the fact that we’ve been on the market for 15 years and that we’ve always kept our promise to keep our clients in step with technology demonstrates that we’ll continue to do just that.

But we don’t stop there. I welcome you to look around our pages, even from your tablet or smartphone, because there’s plenty that’s new to see.

The doors of our new home are wide open – please come in!

If you had the chance to choose just one marketing tool, which would you go for?

  •    Website supported by AdWords campaign
  •    Social media management
  •    Telemarketing
  •    Advertising in traditional/online newspapers and magazines
  •    Blogging
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