Did you remember to sign up for the event, Instant Developer: From Foundation to the Digital Future?

Not yet? It’s not too late! Registration closes Sunday, May 24th, but I recommend that you hurry because there are only a few spots left.

Response was overwhelming from the very beginning. That’s what we were hoping for, and we’re truly pleased.

For those of you who have already confirmed as well as those who are still considering, today I want to reveal another three reasons that add even greater value to your attendance at our event, even beyond everything I’ve told you so far.

First of all, it’s true, there are a few people who’ve already had the chance to see a few of these surprises for themselves, and they’ve been using them to create applications for their clients. That’s why we’ve asked them to tell you how it has been going and what they’re working on. I’m sure you’ll be able to identify with some of their stories, and you’ll also take home some excellent ideas on how to use the latest innovations in Instant Developer.

We also thought it would be interesting to share a few ideas with you based on these developments.

So we’ve invited Zenoid, a well-known professional in the field of UI/UX design to help us understand how to give our applications the experiences that users expect to find when they use them. Precisely so we’ll be ready for the digital future.

Is it logical to think of a digital future without the cloud? What are the advantages of moving to the cloud, and what are the problems we need to address before we make a choice? We want to bring you this information directly from the source, and that’s why we’ll be joined by Andrea Aymerich Head of Google Cloud Platform Italy, who will help tear down some myths about the cloud in the section called Innovation, not just infrastructure.

Do you like the ingredients on our menu?


A few of you may have noticed that in the most recent post, when I invited you to Palazzo di Varignana, I didn’t even tell you the title of the event we’ve planned. That’s because titles always reveal too much. On May 29th, you are invited to:

Instant Developer: From Foundation to the Digital Future

In 2011 we organized Ten2Start to celebrate our 10th year, release 10 of Instant Developer, and to announce that we would also be focusing on developing for mobile. On May 29th, 2015, we want to talk to you about how you can tackle the digital future that awaits us.

Indeed, software development continues to evolve, and not only because of mobile. Undoubtedly our habits and the ways in which we expect to accomplish certain things have changed markedly, even compared to just a few years ago. Consider Uber, AirBnb, WhatsApp, and thousands of other services that at one time were not even imaginable, and I think we’re only at the beginning. The Internet of Things, 3D printing, the new devices that are coming to market, like glasses and smartwatches, are only offering us a glimpse of what awaits us and how we’ll need to change the way we make software even further.

It’s not just a question of technology: in recent years we’ve learned for example that to be successful we have to shift from data-oriented development to process-oriented, and that our customers want applications that don’t only work well but are also attractive. It’s not enough to be good programmers – you also need the help of some new types of professionals: graphic designers and user experience experts first and foremost. All of this is crucial if we want to develop “innovative” software that can stand out from the competition.

These are only a few of the subjects that we’ll be happy to address at the event on May 29th, so we can begin to share what we imagine the digital future might look like.

Certainly though, it takes more than just imagination. In fact, in order to address these issues in a concrete way, we have to roll up our sleeves, and that’s why we’ve decided to make the job easier for at least one of you, by giving participants the chance to win one fantastic Apple Watch. That way you can start inventing applications for this device immediately, and maybe you’ll create the next truly disruptive app!

What do you say? One more reason to join us!

Fair warning: there are only a few spots left at this point, so if you haven’t registered for free yet, do so here as soon as possible!


I could hardly wait for it to come time to tell you about the new success story we’ve prepared. This time, we’re talking about Aurum PocketOffice, the 100% mobile direct selling suite developed by Systech.

Almost everyday I find myself talking to companies interested in expanding their software offer to mobile. Most of them already have all the details of the project in mind, but when it comes time to plan the development, many of these mobile projects get pushed to back to some later date, to be decided. Often the reason is: “Only a few customers ask for these solutions. This sort of investment wouldn’t deliver any financial advantages – it would only boost our image.”

When interviewing the staff at Systech I got a different answer: there are more and more areas in which the decision to use mobile applications delivers considerable operating advantages. The story of Gemoro, the star of this Solution Showcase, speaks for itself: when transitioning from a laptop to PocketOffice, sales agents saw their productivity rise by 40%!

Clearly, application development has to be expedient not just for the customer, but also for the software company. That is why it’s critically important to choose whether to develop apps in the native language, which while requiring a greater investment of time, also ensures better performance for your applications, or using a hybrid language, which instead makes it possible to use the app developed on any device. For many business apps today, developing in a hybrid language offers greater advantages, and in fact it’s no accident that the most recent estimates from Gartner confirm that more than 80% of business applications are developed this way.

All of this confirms that there are a growing number of sectors in which the mobile approach adds value, and thanks to tools like Instant Developer, it’s possible to achieve very significant returns on investment. As you can see in our Customer Stories section, Systech is not the only organization that has successfully benefited from it. Why not be next yourself?

Enjoy the read!


As promised, we’re starting to reveal a few details about the event we’re organizing for you on May 29th, 2015.

Last time, I told you that the subjects we’re working on are so important to us that we can’t just share them in a simple post or release notes, so we’ve decided to make our announcement by meeting you in person. It seemed natural to us to look for a location that’s just as significant and beautiful as what we have to tell you, and I’m certain that I’ve found it.

If you’d like to see for yourself, have a look at the photos on www.palazzodivarignana.com. But to find out what we’ll be talking about, your only option is to sign up for the event.

The Palazzo di Varignana Resort & SPA is approximately fifteen minutes from Bologna, on the first hills of Romagna.

The day will start at 10 with registration for our participants. After our first working session, we’ll share lunch together, and then our afternoon meetings will wrap up around 5:30. Afterward, anyone who’d like to join us can stay for an aperitif and enjoy the sunset from a splendid terrace.

The event is free to attend, but you do need to register here, because space is limited.

If you need any additional details or other information, feel free to contact us.

If you’ve already decided, don’t wait – register now!


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